Word: modeste
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Dates: during 2000-2009
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...most recent period, revenue at the coffee shop company was down a modest 7.6%. Since economists have assumed American consumers have tightened their belts to the point where it cuts off blood supply, this number was remarkably good. Starbucks, where a cup of coffee can cost over $4, is still a luxury, albeit a modest one. But, if the company is doing relatively well, then discretionary spending has not disappeared. Same-store sales at Starbucks for the period were down 8% in the US, but only 5% was due to a lower number of transactions. The rest was because people...
...seems like a meaningless thing, but experts report that more than 110 million Americans drink it and total national consumption is more than 300 million cups a day. Part of the reason that so many people pick coffee over other beverages is the health benefits. Medical experts say that modest consumption has physical effects that range from slowing cognitive decline in the elderly to an improvement of the level of serum cholesterol in the blood. But, it is more likely that coffee is attractive because it is a legal stimulant, a drug without a warning label...
Starbucks substantially altered its relationship with its employees and the image that its customers had of the company. But, Starbuck's brand has escaped the damage of the layoff of 12,000 employees, relatively unscathed, if the modest drop in traffic is an indication. The lesson is that people will visit a beautiful home even if the owner has evicted his own mother as long as the home is well managed, and the company and cuisine at dinner are excellent...
...latest addition to the Trump oeuvre is much like the Donald himself: a unique blend of hubris and charm. "When I do a deal, it's a reflection of my astuteness as a businessman," he boasts in one of his more modest asides. At their worst, Trump's platitudes sound as if they came out of fortune cookies. ("Wisdom will come provided you give it a chance to develop.") But who can argue with a guy who sent Bernard Madoff packing when the latter came around looking for money: "I had enough going on in my own businesses that...
...Microsoft tried to get part of the portable media player business from the Apple (AAPL) iPod. It launched its Zune product and after an initial marketing push, the product is still available but posting only modest sales. Microsoft now wants another piece of Apple's success. It apparently is in talks to launch a smartphone with Verizon (VZ), which competes with AT&T (T). AT&T has the exclusive sales franchise for the Apple iPhone in the U.S., so, in theory, Microsoft and Verizon would each benefit from creating competition for one of the most successful cell phones in history...