Word: modeste
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...sexually charged fare from world-class directors, like Pedro Almodóvar's Bad Education ($5.2 million domestic) and Bernardo Bertolucci's The Dreamers ($2.5 million). The one big, glitzy NC-17 movie, the 1995 Vegas-stripper epic Showgirls, cost $45 million to produce and earned just $20 million. That modest sum is the highest take ever...
...This is progress, however modest. In the past, the vast majority of Chinese companies single-mindedly focused on growth and profit, heedless of the impact their activities had on the environment and communities. Things began to change a few years ago, when "social responsibility went from being a topic pushed on China by others to one it took on as its own," says Zhou Weidong, who runs the China branch of the U.K.-based NGO Business for Social Responsibility. Zhou and others largely credit the government for pressuring companies to contribute to a "harmonious society," Beijing's catchphrase for promoting...
...want to get a sense of the potential of India's car industry, count the country's motorbikes. Buzzing along Mumbai's crowded highways, standing outside modest homes in rural villages or packed into the parking lots of Bangalore software firms, motorbikes and scooters currently outsell passenger cars more than 6 to 1. As the country's booming economy pulls millions of people into the middle class, the first vehicle most people buy has two wheels, not four...
...Vanguard rocket that the U.S. hoped to send up that morning was a modest, --pencil-like thing, but in what was already the American fashion, we switched on the TV cameras to let the world watch the show. A show is what they got. The rocket flew for a total of 2 sec.--and traveled 4 ft. (1.2 m)--before eating itself in a fiery explosion. The global hilarity was immediate, but U.S. officials--who had much to learn about the science of rocketry but clearly knew plenty about the art of spin--would have none of it. Asked...
...year on defense - not counting the nearly $200 billion annually for operations in Iraq and Afghanistan - there's plenty of money for marginal or unnecessary programs. Pentagon reform and efficiency are far less of a cause among lawmakers today than during the years of Ronald Reagan's comparatively modest defense-spending boom. "Almost every program the U.S. military is now buying takes longer to develop, costs more than predicted and usually doesn't meet the original specifications and requirements," says Gordon Adams, who oversaw military spending for the Office of Management and Budget during Bill Clinton's Administration...