Word: modeste
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Excite feels the same way about itself. Its personalization ploy is its biggest step yet in the race to catch up to its first-place rival. Yahoo and Excite have each offered a modest form of personalization for two years. Yahoo calls its service My Yahoo; Excite's is My Excite. Each loads stock quotes, news flashes and various other tidbits, along with the inevitable blinking ads, onto one customizable page. Starting this week, though, Excite has made personalization the centerpiece of its site. It's a gamble, but one grounded in experience. "People who personalize," says Kraus, "return five...
...their history--bands like Pearl Jam have borrowed from them, movies like This Is Spinal Tap have parodied them--their Walking into Clarksdale is a relatively loose-limbed, unencumbered affair. There are no sprawling Stairway to Heaven-type pieces here, only songs that are for the most part relatively modest and direct. This isn't hard rock, but it is solid...
...other words, if your site is in the "Pines" section of "Silicon Valley"--which happens to be dedicated to software browsers--your page is supposed to be about software browsers. Volunteer police squads and GeoCities staff members try to root out the occasional pirates, hate-mongers and pornographers, with modest success...
After much discussion, we settled on the $40 megapass. With it, we could enter any number of clubs for free before 11 p.m. In retrospect, even this comparatively modest purchase may have been unnecessary. But at 5:30 in the morning, I am surprised we were able to make any rational decisions. We were so tired by the time we got to our room that we noticed very little of our surroudings besides the three double beds, two of which were bunks. It was quickly decided that since the only guy in our five person group would be getting...
...plan were adopted, Harvard would be "abandoning even our current, very modest level of screening," said Phillip A. Kuhn, who is Higginson Professor of History and of East Asian Languages and Civilizations...