Word: modestic
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...Unless you are Branson. "Having just done massive research on the brand, [Virgin Trains] doesn't seem to have done the sort of damage to the brand you might have thought," says Branson, sitting on a sofa in a surprisingly modest office tucked away in London's Notting Hill Gate neighborhood. Branson, others have noted, can seem shy for a guy equally smiley alongside bare-chested models and Tony Blair. But "shy" doesn't quite capture it; imagine Bill Gates in court, except handsome and well turned-out. Branson crosses his arms as if to hug himself and talks...
...good spy needs a good cover, and Hanssen had one of the best. He looked the quintessential suburban dad, devoted to his wife and six kids, working a government job to pay for a four-bedroom split-level house on a cul-de-sac in a modest Virginia neighborhood, Catholic school and college for the kids, and three aging cars. Neighbors often saw him walking through a neighborhood park at night, letting his dog romp, though he rarely stopped to chat. He piled the family into a van every Sunday for Mass at the same church FBI boss Louis Freeh...
Grogan said a "modest initiative" involving training for city employees through the Kennedy School of Government's executive training program will likely be announced later this spring. A health initiative involving Harvard Medical School and the School of Public Health will likely take place next fall...
...Modest' weaknesses
...Then again, that rending is "a process driven in large part by nonrational behavior." In other words, there's no reason to panic just yet, not least because nobody seems to be panicking just yet. "The weakness in sales of motor vehicles and homes has been modest, suggesting that consumers have retained enough confidence to make longer-term commitments, and, as I pointed out earlier, expected earnings growth over the longer run continues to be elevated...