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...white-hot recruit," Melissa said, answering for her modest sister...

Author: By Brian E. Fallon, CONTRIBUTING WRITER | Title: Johnson and Johnson | 11/10/1999 | See Source »

...Czech Republic to Indonesia and South Africa. If you live in such popular U.S. tourist spots as Los Angeles, New York City or Miami, you may find yourself deluged with fabulous offers: a condo on the beach in Barcelona, a castlelike "cottage" in Burgundy. Sometimes the accommodations are more modest than what you're offering in exchange. But timing and location can make up the difference. If you live in a less well-known area, you can write to prospects, regaling them with the hidden charms of greater Toledo or Tulsa, or luring them with the special amenities of your...

Author: /time Magazine | Title: House Swapping | 11/8/1999 | See Source »

Initially, advances in treatment will probably result in only modest gains. Clinicians will be able to delay onset by several years and lessen the severity of symptoms. But by 2025, control could come to resemble a cure. For Alzheimer's has something in common with other brain disorders such as Parkinson's, Huntington's and mad-cow disease. Like them, it appears to be caused by misfolded proteins--in this case, beta amyloid and tau. And so one day in the 21st century it may become possible to vanquish Alzheimer's with a vaccine that targets these miscreants...

Author: /time Magazine | Title: Can We Forget About Alzheimer's? | 11/8/1999 | See Source »

...modest Putnam doesn't gloat over his strike. He simply smiles and addresses the TV screens: "One of the things I described in the book," he says, motioning to the video screens "is that television is such a commodity in our lives, that even when we go bowling, we're supposed to sit here watching...

Author: By Alicia A. Carrasquillo, Sarah L. Gore, and Samuel Hornblower, S | Title: Fifteen Minutes: Bowling with Prof. Putnam | 11/4/1999 | See Source »

Call it the Blair God Project. Like the witchy summer hit, The Omega Code, starring Michael York and Casper Van Dien, was made on a modest budget--$7.2 million. And like Blair, it ran a remarkable under-the-radar promotion campaign. But where Blair used the Internet, Omega employed an even more unusual grass roots: it was sold almost exclusively through--and to--the Evangelical Christian community. Crowed producer Matthew Crouch: "I feel we've identified a new consumer group that Hollywood, Wall Street and Madison Avenue don't know exists. We've primed the pump, and there will...

Author: /time Magazine | Title: Cinema: Born-Again Box Office | 11/1/1999 | See Source »

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