Word: modestic
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...labeling to help consumers understand the nutritional content of the foods they bought. But the Food and Drug Administration objected, and the A.H.A. eventually dropped the program--though a few years later the FDA itself started requiring more explicit food labels. (The A.H.A. has since instituted a more modest "food certification" program...
...model commercial arrangement for a health group may have been devised by the American Dental Association. For years it has put its seal of acceptance on products that it has tested--at its own expense. Two years ago, it started charging modest application fees that cover about a third of its $1.2 million testing budget. Says Kenneth Burrell of the A.D.A.'s Council on Scientific Affairs: "The A.D.A. seal is viewed very positively, and we didn't want to lose that...
...Down the street on the Capitol steps, Republican lawmakers and a flock of Boy Scouts with balloons gathered around the nearly deposed Newt Gingrich and the newly grandiloquent Trent Lott, who declared, "Today we celebrate the beginning of a new era of freedom." And his was about the most modest toast...
...shocked when the estate was handed to me, because there was very little money available. We really didn't have anything," said Priscilla during an interview in her modest office on Sunset Boulevard in Los Angeles, where she has run Elvis' estate since 1979, when not making a name for herself as an actress in prime-time soap operas or Naked Gun movies. Then again, perhaps she should not have been so shocked at the estate's relative puniness. "Elvis," she notes with an ex-wife's hard-won lucidity, "did not plan for the future. When he needed money...
...Beaulieu Presley, who divorced him in 1973 but took over EPE six years later as trustee for their young daughter Lisa Marie. (EPE was and is the operating arm of the trust that owns the Presley estate.) At the time, the company's principal asset was dead, his shockingly modest estate of $4.5 million was rapidly dwindling, and his popularity was in sharp decline. As the company struggled through the courts to regain control over the name, image and reputation of Elvis, it managed to both redefine American publicity law and revolutionize the marketing of dead celebrities--a not inconsiderable...