Word: modesto
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Last week, a full quarter-century later, the San Joaquin Valley was thriving, and the Okies were thriving. In Bakersfield, Fresno, Visalia, Modesto, the Okies were Californians, still speaking the accents of the Southwest, still voting Democratic, clapping their hands to the hillbilly music of their favorite TV entertainer (''Cousin" Herb Henson), still whacking away at religion, Bible-belt style (Scotch-taped legend on one Oklahoma car: OBEY Acts 2:38). They had, most of them, made good-so good that nobody even thought to ask, "Whatever became of the Okies...
...fastest quarter-milers in the U.S. (University of Texas' Eddie Southern and Oklahoma A. & M.'s J. W. Mashburn), Air Force 2nd Lieut. Jim Lea, sometime of U.S.C., forgot all about his sore leg and stepped off a world-record 440-yd. dash (0:45.8) at Modesto, Calif...
...Modesto, Calif...
...Modesto's revelation is a modern snake oil cure a wild blend of How to Win Friends and influence People with what Riesman calls the "other-directed" personality. Bottled under the label Contralism, author Harrington's idea is not a now one, but it is a vivid satire on the life of the conformist and his descent into modiocrity...
...secret to Hingham's sudden rise are Dr. Modesto's Revelations, mailed for $7 from Nebraska. The whole solution is abandonment of individualism, becoming the Average Fellow, the person who reflects all and so is loved by all. Dr. Modesto recounts, "I fell into an ectasy of mediocrity. Whatever the others did, I did... To survive we must become happy nothings." Hingham has to work and behave centrally, for this is the life of Centralism: "Everytime you wash your car it always rains, if that's the general story. Throw salt over your shoulder. Knock on wood...