Word: modesto
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...precleaning turkeys so that they can be shoved into the oven with little work beforehand, the Swansons changed turkey from a Thanksgiving dish to a year-round habit, thereby doubling U.S. turkey-eating. Last week, at their newest $2,000,000 plant at Modesto, Calif., the Swansons were getting into peak production of a new product: a pre-stuffed frozen turkey. In four months production has jumped 50%, to 15,000 birds a day. Last week, by adding a night shift, the Swansons boosted output to 18,000 (about 350,000 Ibs.) daily, and they still cannot catch up with...
...fried chicken dinners, all ready for the oven. Their first frozen TV Dinner (sliced turkey on cornbread, buttered peas, sweet potatoes, gravy) now sells at the rate of 13 million a year. Total production: well over 10 million packages a month, from the production lines of plants at Omaha, Modesto, and Salisbury...
Mental-health experts across the U.S were choosing up sides in a controversy over a new drug. From California's Modesto State Hospital came enthusiastic reports of success in using reserpine (TIME, June 21) to calm down the most disturbed patients in the back wards, and to lift the most depressed out of their lethargy, thus making both types more responsive to psychiatric treatment. Three California doctors used such words as "dramatic" and "incredible" to describe the improvement wrought by reserpine* in 80% of the 74 patients on whom they tried it. They forecast in the A.M.A. Journal...
Lieutenant, U.S.N.R. Modesto, Calif...
MICKEY HART Modesto, Calif...