Word: modesto
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...Casino. Smith, who owns no part of Harold's but runs it on salary for his two sons, Raymond Alonzo and Harold, decided long ago that volume was the key to casino success. The operator of a smalltime roulette wheel in Modesto, Calif., Smith had to close up shop in the '30s when he "backed the wrong man for district attorney." Ray sent his son Harold to Reno, and soon the young man started Harold's Club with the old family roulette wheel and two battered nickel slot machines. Then Smith and his other son joined Harold...
...immigrant farmer. He grew up in California's Livermore Valley, left high school after two years to become a messenger in Oakland's Central Bank.*Just 30 years later, he was named Central Bank president after bossing branch banks in Madera, Visalia, Fresno, Modesto and Stockton. As a smalltown banker, much of his time was spent on horseback, riding with the ranchers, digging up business, just as young A.P. used to tramp the furrows behind plowing farmers. A deep-voiced six-footer who talks the farmer's language, Wente's most frequent injunction to underlings...
...lure of pirate gold" is a favorite maxim of Wilmer S. Shepherd, founder of the Shepherd Correspondence School of Contest Technique ("the Harvard of contest schools") in Philadelphia. Last week, Wilmer Shepherd was bubbling with pride because one of his students, Mrs. Beatrice A. Zimmer of Modesto, Calif, had won nylons for life in the Sachet Nylon last-line contest. He claims that in 21 years his students, mostly housewives, have won-through radio & TV, magazines, etc.-more than 40,000 prizes valued...
Last week Eleanor McClatchy's own doings were well worth reporting. With circulation of all three papers at new peaks, she has installed the Modesto staff in a new $850,000 building, with music in the city room, is putting the finishing touches on a $2,500,000 modern building for the Sacramento staff (it is already being printed there). Next month she will move Fresno staffers into a new million dollar building. But like other publishers, the queen of the Bees has been hit by rising costs; last week she raised the papers' newsstand price from...
Political Punch. As the Sacramento paper grew, McClatchy bought a paper in Modesto and named it the Bee and founded a Bee in Fresno (both now monopoly towns). His son became general manager in 1923, but he died ten years later. When old C.K. died shortly after, his daughter Eleanor, 32, was left to carry on. She had no journalistic training, but she grimly set to work to get it. Now she spends most of her time on the business side, lets able Editor Walter Jones, a 33-year Beeliner, make most top editorial decisions for all three papers...