Word: modishness
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...civil liberties committee." He was in Spain helping the organized opposition to Francisco Franco, he was in Southwest Africa investigating conditions, smuggling out anti-apartheid tape recordings, and gathering evidence of oppression to present to the U.N. he was in Mississippi, long before the civil rights movement became modish, organizing the Freedom Summer and Freedom Vote in 1964 to protest racial discrimination...
...show his new fall women's line during the semiannual glitz and giddiness known loosely as the Milan collections, he incurred the wrath of the press but walked off with the honors anyway. "Armani is the king of the Italian Alps," says Geraldine Stutz, president of the modish New York City department store Henri Bendel. The assorted princesses, princelings and pretenders scattered about the feudal fashion kingdom of Milan sent their models gadding down runways in all the latest but did not succeed in dislodging the king. Gianni Versace, Armani's keenest competitor, took up the historical theme...
...silver: it's a boy. Next, a balloon bouquet of pink, pearl and white: a girl. In Hollywood, where trendiness is a measure of sincerity, sending flowers to mothers who have just given birth to babies went out with designer jeans and saying "Trust me." These days the modish gift is balloons...
...number of U.S. companies have noted a modish increase in their profits as well. Gerber Products in Fremont, Mich., makers of baby food, pacifiers, baby bottles and other merchandise, recorded sales of $282.6 million at the end of 1972. Last year sales had swelled to $631 million. Child Craft, in Salem, Ind., a baby-furniture maker, has noted a "remarkable upsurge" in sales. One of the reasons, says David Branaman, vice president of sales, is that some couples spend up to $2,500 on clothing, furniture and equipment by the time the baby comes home from the hospital...
Saito, the young, eager sales engineer, wears more modish togs and lives three miles away in a $62,500 four-room house that also has a well-cared-for garden. Saito bought the house two years ago with his own savings, plus loans from his company and bank. Despite monthly house payments of $152 and an additional $1,810 deducted from his yearly bonus to pay off the mortgage, he still saves 15% of his salary. While Saito likes Japanese food, he started his day with a Western-style breakfast of coffee, bread and two hard-boiled eggs...