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Word: mods (lookup in dictionary) (lookup stats)
Dates: during 1960-1969
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Usage:

Early & Earnest. The young have already staked out their own minisociety, a congruent culture that has both alarmed their elders and, stylistically at least, left an irresistible impression on them. No Western metropolis today lacks a discotheque or espresso joint, a Mod boutique or a Carnaby shop. No transistor is immune from rock 'n' roll, no highway spared the stutter of Hondas. There are few Main Streets in the world that do not echo to the clop of granny boots, and many are the grannies who now wear them. What started out as distinctively youthful sartorial revolt-drainpipe...

Author: /time Magazine | Title: Man Of The Year: The Inheritor | 1/6/1967 | See Source »

...made of synthetics, since cotton is very Out, even for skiing. Tom Jones shirts and hip-huggers are In; bell bottoms are Out. Furs, from mink and leopard to lynx and baby seal, are big in coats, hats and even skirts. Suede boots, fur boots, climbing boots and mod boots are In; so are tennis shoes...

Author: /time Magazine | Title: Recreation: Fast off the Slopes | 1/6/1967 | See Source »

...green go-devil and race through startled crowds like advance men for oncoming chaos. They crash into pedestrians, jostle a Guardsman on sentry duty, all but knock down a pair of passing nuns. Finally, they gang up on a baby-faced brat (David Hemmings) in a convertible Rolls, a mod bod with a pop mop who has plainly gained the whole world without losing his cool. He flips the revelers a fiver and then Rolls away as the camera follows him to see what it can see of life in the swinging generation...

Author: /time Magazine | Title: Cinema: The Things Which Are Not Seen | 12/30/1966 | See Source »

...about the Beatles and the Mod...

Author: /time Magazine | Title: Letters: Dec. 16, 1966 | 12/16/1966 | See Source »

...skirt was hardly a mini, but it certainly was a bit more mod than the numbers Jacqueline Kennedy normally wears. Enshrined in fashion's Hall of Fame since January, Jackie sported the new hemline, three inches above the knee, at lunch in Manhattan with her sister, Princess Lee Radziwill. "It's the shortest we've seen her in," said Women's Wear Daily, whose photographer caught the girls in a gay mood as they emerged from the Lafayette Restaurant. One thing, though, that Jackie hasn't been especially happy about recently: The Pleasure...

Author: /time Magazine | Title: People: Dec. 16, 1966 | 12/16/1966 | See Source »

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