Word: mods
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Dates: during 1960-1969
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...kidding. Grosvenor Town Coats for the modern man? The fabulous Navy Blue Cashmere Blazer at Howdy's Beefburger Drive-In? A Shaggy Pullover of Finest Shetland Island Wool at a Stones concert? So into the breach steps Mod. "Like, it just happens to correspond to my thought patterns," says Larry, "you know, the way I think...
Mass Marketing charges the tweedy set, looking flashy in their Olive/Bracken/Buff glen check suits. Sure, it's Mass Marketing. Picture this concrete factory in Southern California turning out millions of Mod pants a day. Just like cars, or skateboards. Teeny-boppers Inc. But are those herringbones that come from Brooks and J. Press and the A. shop, so different from one another? And those button-down shirts. All right, so one has a flap on the pocket and the other doesn't have a pocket...
...Mod is real freedom, according to the Mods. "Like, everybody should have a couple of different bags," says Larry. So clamber out of the tweed bag, baby. Mod can be creative. "I don't believe in this color combination bit," says Larry as he touches his wide tie, blue polka dots on a green background. "The other day I had on a plaid vest, a granny print shirt and paisley bell-bottoms. Everyone knows you don't wear plaid and paisley and granny print together. But it was groovy. I was digging the patterns...
...Mod may seem groovy in Life but it's not that simple in reality. "Yesterday," recalls Larry, "I was walking down the street in these pants. I had on boots that came to my knees and a green Tom Jones shirt. Everyone looked at me like I was a bomb or something. It used to bother me. These people out here don't accept anything they don't know. Like, they come in here and say, 'Do you really wear those clothes?' I tell them, 'No, I wear a grey flannel suit and then I change when I get into...
...silver and gold. I think it's groovy. God just didn't give anyone pants like that. Some guy worked hard to think this up. And nobody appreciates it. Everybody should accept everybody else. I mean, what right have they got to judge my clothes? I like Mod. I like the freedom. I don't want to be the same. So what right have they...