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Word: mods (lookup in dictionary) (lookup stats)
Dates: during 1960-1969
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Usage:

...involved in a historic national effort. Word went out to put an end to name-call ing. Even official labels had to be made more solemn. On the theory that Lunar Excursion Module (LEM) was too frivolous a name for the moon-landing craft, NASA gravely renamed it Lunar Mod ule, thus reducing the friendly LEM to the unpronounceable...

Author: /time Magazine | Title: Space: The Spider and the Gumdrop | 2/14/1969 | See Source »

Unfortunately, the Chaucerian spirit is largely missing from a British musical called Canterbury Tales, which has not thrived on a sea change from London. Surprisingly commercial, it treats sex as a commodity and faith as an epilogue, in the manner of a Cecil B. DeMille devotional epic. Nothing is mod est about the show except its quality...

Author: /time Magazine | Title: New Plays: Pilgrims' Regress | 2/14/1969 | See Source »

Clothes counted, but not much. Folk over 35 preferred the "expensive square" look: Italian tailoring for the men, boots and casual furs for the wives. The younger element went in for "proletarian mod"-long hair, long coats and long pants on the girls, 19th century haircuts, leather jackets and blue jeans...

Author: /time Magazine | Title: Galleries: How to Attend an Opening | 2/14/1969 | See Source »

...party in Paris was called "A Night of Love," and there were those redoubtable romancers, the Duke and Duchess of Windsor, he ever so mod in white turtleneck, dancing till...

Author: /time Magazine | Title: People: Feb. 7, 1969 | 2/7/1969 | See Source »

...river. Lenny Bruce was fond of casting the typical oldtime prison flick with little-known B players: "Charles Bickford, Barton MacLane, George E. Stone, Frankie Darro, Warren Hymer, Nat Pendleton, and the Woman Across the Bay, Ann Dvorak." But now, judging from Riot, the big house has gone mod, and there is no need for such durable old stereotypes. Riot concocts a fresh new batch...

Author: /time Magazine | Title: New Movies: In Stir | 1/31/1969 | See Source »

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