Word: mods
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Dates: during 1970-1979
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...Khomeini regime falls, it is quite possible that the Iranian left will come to power because of the virtual disintegration of all political forces in the mod erate center. Of the three major leftist parties, the Fedayan and Tudeh believe in Marxism and the Mujahedin in Islamic socialism, a variant that provides for a belief in God. Only the Communist Tudeh Party appears to be closely associated with the Soviet Union. All three parties are hostile to the West...
...story IBM building in Detroit is black on its north and east sides, to absorb heat, and silver on its south and west sides, to reflect it. A combination of tilted windows and curved stainless steel windowsill reflectors bounce natural light into the interior. The building requires only a mod erate 50 footcandles of artificial lighting and uses a thrifty 42,000 B.T.U.s of heat per sq. ft. per year (vs. up to 200,000 B.T.U.s for a glass-and-steel office building of similar size...
...like Busby Berkeley on a bummer. By that time, The Who was working on extensions both of Tommy's form and its themes. Quadrophenia (1973) was an even more ambitious, although less flashy, successor, a two-record chronicle of the desperate life and ironic resurrection of a poor London Mod kid in the early '60s. (It has just been released in a street-shrewd, roughhouse movie adaptation. The sound track, remixed by Entwistle, sounds even better than the recorded original...
...publicist named Peter Meaden assumed informal responsibility for managing them, molding them into front men for the flourishing Mod movement. Representing a sort of secret style, a surly, dubious attitude and a way of life in which the work week was a lingering funeral and the weekend a temporary resurrection, Mod was a kind of berserk street refraction of traditional English clubmanship. Having the right clothes and shoes was important. Riding the right motor scooter was important. Gobbling the right pills in the right quantities and listening to the right music were important. All this has been captured well...
Meaden wrote two Mod anthems, Zoot Suit and I'm the Face, for the group's first single, which was no particular success. Shortly after, the band switched managers, changed its name to The Who, and Townshend started writing his own tunes, widening the focus past Mod to take in all the audience. I Can't Explain, My Generation, The Kids Are Alright were as fresh and nervy as battle reports from the front lines where youth was locked in a tag-team match with the forces of the Establishment...