Word: modularized
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Dates: during 1960-1969
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...high cost of conventional housing has spurred the development of a new kind of dwelling: the inexpensive, mass-produced "modular homes." This year scores of companies are bringing them out. Such instant housing consists of room-sized sections-generally 12 ft. wide and up to 60 ft. long-that are built, wired, piped and often decorated on cost-cutting factory assembly lines, then trucked up to 400 miles to a site, swung onto foundations by a crane, and fastened together. Builders claim that the modules are 10% to 25% less expensive than conventional houses...
...modules was started by Canada's Alcan Design Homes, which brought out a line of completely furnished aluminum-clad houses priced from $8,500 to $12,500, not including the lot and foundation. Indiana-based National Homes, one of the biggest manufacturers of prefabricated houses, opened its first modular plant last January. In a major industrial counterattack, National has also moved into mobile-home construction...
...model of Craig Hodgett's "Maxx," a modular pre-cast housing unit, is one answer to the very real need for cheap, mass-produced housing on a large scale. Yet he'll have to fight countless Societies for the Preservation of Anachronistic Architectural Techniques, not to mention the Bricklayers' Union, before such a valid solution is accepted...
...many respects, the quality of the production is extraordinarily high. The parties responsible have made a number of bold choices, and most of them have paid off. Notable in this regard are Paul Fry's simple modular settings, which combine function with a sort of determined elegance rare to house stages. Equally significant is Mr. Bloch's decision to emphasize the inherent humor of line and situation, and to use a liberal hand in devising comic business. Although occasionally subtle antics which animate the human background throughout the evening distract from more important actions, the general effect...
...rents because of high operating costs, spiraling land prices, local realty taxes and interest charges. Still, that is a goal worth reaching. The biggest problem is getting well-known new methods used. Despite their cooperative attitude in Chicago, labor unions are widely expected to balk when today's modular programs grow larger. And some black militants already complain that instant houses are mere "crackerboxes...