Word: moffitt
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Dates: during 1980-1989
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Whittle, who along with former Partner Phillip Moffitt revived the foundering Esquire magazine in the early 1980s, believes that publishers have taken this valuable market for granted. After parting ways with Moffitt in 1986, Whittle took over the ex-partnership's business, which specialized in targeting hard-to-reach audiences with information-oriented advertising. Among Whittle's most successful innovations have been posterlike wall magazines placed in schools, health clubs and doctors' offices throughout the U.S. While distributing these materials, Whittle's people noticed that in most waiting rooms, the newest magazines are the first to be pinched; the issues...
...Americans who made the difference." In attendance were some of the issue's glittery contributors, including Norman Mailer, William Whittle and Kurt Vonnegut back subjects, Polio Vaccine Pioneer Dr. Jonas Salk, Boxer Muhammad Ali, Pollster George Gallup and Feminist Betty Friedan. Perhaps the central figures, however, were Phillip Moffitt, 37, and Christopher Whittle, 36, the Tennesseans who bought out investors including then Editor Clay Felker for a reported $3.5 million in 1979, when Esquire was losing $25,000 a day. Chairman Whittle's gala announcement: "After 13 years, we have come back into the black." Established magazines, once...
...John Moffitt Unionville...
...Florida in brand-new campers; the congregations of small country churches are dwindling; Trappist monks are admired for not putting preservatives in their bread; and a disabled truck driver passes the time needlepointing a Star Trek pillow cover while his wife lifts weights. A story that begins "Leroy Moffitt's wife, Norma Jean, is working on tier pectorals" is a story whose second line is guaranteed to be read...
...fact, Ambassador Barros' empirical claim about the Chilean Supreme Court is misleading, we must regard his attack on American action with great skepticism. After all, the circumstance surrounding this matter of extradition are extraordinarily disturbing. Enough evidence has emerged to strongly suggest that the assassination of Letelier and Moffitt was planned and executed with the knowledge and approval of Gen. Pinochet, Chile's chief executive, in much the same way the Col. Qaddafi knows and approves of Libyan-financed terrorist activity in Europe. That feature alone argues that we should not let Ambassador Barros' characterization of the U.S. response...