Word: moguls
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Dates: during 2000-2009
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Before she was ever an icon or a punch line, a media mogul or an accused felon, Martha Stewart was a person who would stand her ground, no matter what. In 1987, when Stewart was negotiating with Kmart for the licensing deal that would turn her into, literally, a household name, she was just a popular cookbook author--"a nobody," says Paul Argenti, who worked on the project as a consultant to Kmart's CEO. Nevertheless, she stood up to Kmart's top executives, who wanted her to take an exclusive deal with the Lifetime cable channel to help promote...
...erase the disastrous sale of the firm his family founded to France's Vivendi. Since that deal in December 2000, Vivendi Universal's stock has dropped 71%, devastating the Bronfman family fortune. And Edgar Jr., despite some successes at Seagram, has reinforced his image as dilettante and wannabe mogul. Business Week crowned him one of the worst managers of 2002, and New York magazine called him "possibly the stupidest person in the media business"--pretty cold when you consider the competition...
...make no mistake, say his friends: Edgar Jr. would love to climb back into the mogul role. He has always loved Hollywood. The grandson of Seagram founder and former bootlegger Samuel Bronfman, Edgar Jr. began his career writing songs performed by Dionne Warwick and Ashford and Simpson and producing small movies. Pulled into the family business in 1982 by his father and made CEO in 1994, he scored wins by pushing premium brands like Chivas Regal and Absolut, and buying and selling Tropicana for a juicy profit. But Hollywood continued to beckon. He dumped the company's safe, lucrative stake...
...cook a proper lamb." While she says she occasionally feels like a "blow-up doll," Lawson was never happier to have her food universe than when her husband John Diamond spent four years suffering from throat cancer. (He died in 2001; Lawson's current boyfriend is advertising mogul Charles Saatchi.) This explains, at least in part, her food hedonism. "People should stop demonizing fat," she says through bites of French fry. "Seeing food as something like medicine is a horrible idea. Life's too short...
...Movies (Lionhead, PC, 2004) Here's your chance to become a Hollywood mogul. Starting in the golden age of silent pictures, you get to build your very own studio and star system. Construct every set, outfit your actors, decide on how much romance or action should be in each scene, then sit back and watch the trailer for the movie you just created. (For the full effect, add your own voice-over.) If the result pleases the critics, you've got a hit--and the money rolling into your coffers will help expand the studio...