Word: moguls
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...film Frances, a studio mogul leans toward Jessica Lange, 33, playing the troubled actress Frances Farmer, and proffers a word of advice: "You're an actress, and your job is to act, tootsie." The studio boss knew his stuff. In Tootsie, Lange floored almost everyone with her smoky vulnerability. And so, with two of the most highly praised performances of the past year, she is an odds-on favorite to garner two Academy Award nominations next month, the first double designate in four decades. Back on the arm of her longtime beau Mikhail Baryshnikov, 34, Lange finds that...
...Fashion mogul Calvin Klein announces his latest line of items: designer genitalia. "It was the next logical step," he says...
...melodrama in Frances Farmer's life was real; her tragedy was that she never got to play it onscreen. From the moment she hit Hollywood in 1935, barely 22 and with a natural blond beauty, Farmer determined to play by her own rules. She would adorn no mogul's casting couch, coddle no gossip columnist. She deserted Hollywood after her first hit movie (Come and Get It, 1936) to join the Group Theater in New York City as the star of Clifford Odets' Golden Boy. Life struck back at Frances with gaudy vengefulness. Odets and his group...
...there's still Forrest Mars, the confectionary mogul, who reportedly opens up board meetings by leading the assembled executives in prayer: "God bless Mars Bars, God bless Milky Way bars...." If he gets a bright idea, J. Woodland Hastings will wake up in Snickers House...
DIED. William Bernbach, 71, innovative Madison Avenue mogul who inspired the '60s and '70s trend to soft-sell advertising; of leukemia; in New York City. Bernbach preached that "honesty sells." Wit and incisiveness helped too with such campaign tag lines coined under his tutelage as "Think Small" (Volkswagen Beetles) and "We try harder because we're only No. 2" (Avis Rent A Car). His touch helped make Doyle Dane Bernbach, which he co-founded in 1949, the tenth largest ad agency, with $1.2 billion in billings...