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...drop from 56% to 50% in Hertz's share of the market in 26 key places since the original Avis campaign began. Another reason is that Ally, a fighter pilot in World War II and the Korean War, does not mind a good scrap-even with a mogul like William Bernbach, the creative boss at Doyle Dane who thought up the dramatically successful Avis campaign...

Author: /time Magazine | Title: Advertising: When the Big Guy Hits Back | 12/23/1966 | See Source »

What Stone produced might well make an old Mogul emperor rub his eyes in astonishment. Against the background of the blue Murree hills, Stone set the swimming-pool reactor beneath a mosquelike dome embellished with gold mosaic designs, juxtaposed it with a minaret-like exhaust tower. Enclosing the reactor complex is a great quadrangle housing laboratories and offices. In its final phase, the great quadrangle surrounding the reactor will measure 800 ft. by 600 ft., become the nucleus for what Stone likes to think of as "the M.I.T. of Pakistan...

Author: /time Magazine | Title: Architecture: Mogul Modern | 8/12/1966 | See Source »

While Stone has only begun to put pencil to paper, he intends that the project will combine the grace and delights of Mogul architecture with all the benefits of modern technology. Says Stone: "It is the dream of every architect to do a project of this scope. It hasn't happened more than half a dozen times in history...

Author: /time Magazine | Title: Architecture: Mogul Modern | 8/12/1966 | See Source »

Summer's perspired drone was interrupted for a few hours last night as Andrew T. Well, local theatre mogul and veteran of many social seasons, entertained in the Lowell House courtyard...

Author: By Charles F. Sabel, | Title: Courtyard Festivals Are for Those Who Have "Neither Youth Nor Age" | 8/12/1966 | See Source »

...city's hospitals at one time. In New York City, Dr. William Frosch of Bellevue Hospital and New York University Medical Center guesses that the number of steady users in the city has doubled from 5,000 to 10,000 during the past year. A Hollywood mogul, a Broadway producer and a noted drama critic all agree that 60% of stage and screen performers are using it. Los Angeles has a dance joint called The Trip, and until recently featured one called Lysergic a Go-Go. "Acid heads" are apt to "turn on" in walk-up pads and ride...

Author: /time Magazine | Title: Essay: LSD | 6/17/1966 | See Source »

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