Word: mohler
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Dates: during 1960-1969
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...Likely. President and Chief Executive Harold S. Mohler, 48, insists that the changes are not meant to downplay the importance of chocolate. But serious fluctuations in the cocoa market did figure in Hershey's decision to expand into other fields. With purchases of some 100,000 tons a year, Hershey is the largest U.S. buyer of cocoa, and in Ghana, the principal provider, scarce supplies have pushed prices up 200% in two years, to 30? a pound. To combat such price rises and increased wages for its 6,800 employees, Hershey has already chopped one-eighth of an ounce...
...costs; acquisition of 5,000 acres of almond ranches in California will provide Hershey with a source of cheaper nuts. Meanwhile, the company is test-marketing Hershey Chocolate Drink and a new candy bar called Rally. Will they be advertised? Not likely. "It's not necessary," says President Mohler, who keeps his grandfather's rocker in his office and frequently sways back and forth in it while he mulls over the changing times...
Major causes of the high death rate, report Dr. Stanley Mohler, a specialist in aviation medicine, and Psychologist Sheldon Freud, were "risk-taking attitudes and judgments." The two researchers were impressed by "the tendency of many of these physicians to fly at night in inclement weather over dangerous terrain, despite limited or no instrument-flight experience. In most of the weather accidents, the pilots had received official briefings concerning adverse weather, but decided to depart anyway...