Word: mohr
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Frozen & Hammered. Timex has tapped the mass market for watches in much the same way as paperback publishers have for books. When jewelers spurned it because of its low 50% markup (100% for other watches), U.S. Time Sales Vice President Robert E. Mohr, 42, set up displays in drugstores, department stores and cigar stands, featuring a device that dunked a ticking watch into water and banged it with a hammer. The public really began to take notice when Mohr moved the torture test to television, shaking Timexes in automatic paint mixers, freezing them in blocks of ice, and tying them...
Hong Kong Bureau Chief Charles Mohr, 33. who spent two years until last August as New Delhi bureau chief and traveled to practically every part of the subcontinent, flew back to work on this week's Nehru cover story; as he was packing in Hong Kong, his nine-year-old daughter Gretchen asked: "Why do you have to go home...
Visiting again with Nehru. Reporter Mohr found him changed: "He looked a little more tired and aged than when I had last seen him in April. But at the same time he seemed more sturdy in personality than I ever remembered him in the past. The very fact that he was less sure of his old ideas seemed to make him more single-minded on the one main point: that India will endure...
Jungle Action. Meanwhile, the bitter, dirty guerrilla struggle continues. Last week, after accompanying a combat patrol, TIME Correspondent Charles Mohr described a typical action of the ugly little war in the jungle...
...against King Mahendra does not amount to much-in three months' fighting there have been scarcely a dozen casualties. But its consequences could be grave for all Asia, and it has already brought the power of Communist China nearer the heart of the Indian subcontinent. TIME Correspondent Charles Mohr last week reported that King Mahendra is dangerously close to invoking the aid of Red China in his conflict with the Indian-backed rebels against his regime...