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Two years ago Heloise Martin, an 18-year-old sophomore majoring in psychology at co-educational Drake University of Des Moines, Iowa, took stock of her unusual physical advantages and decided in favor of a theatrical career in New York. She persuaded her father, a retired Naval lieutenant named Ora...

Author: /time Magazine | Title: Education: Adventures of Heloise | 3/22/1937 | See Source »

Last week this chronicle, which lacked only words & music to make it a typical college musical film, became a national story when College Humor appeared with its four-page spread of eight pictures on "A Day in the Life of a Co-Ed." Heloise was shown climbing out of her...

Author: /time Magazine | Title: Education: Adventures of Heloise | 3/22/1937 | See Source »

Two days before Republican Nominee Landon was to deliver his bid for the farm vote at Des Moines last September, Democratic Nominee Roosevelt made headlines by announcing that he had appointed a committee headed by Secretary of Agriculture Wallace to work out a plan of crop insurance. Up from Topeka...

Author: /time Magazine | Title: FARMERS: Crop Insurance | 3/1/1937 | See Source »

Even if the U. S. decided to catch up on its housing deficit, there is growing doubt whether it could now rustle enough skilled labor to do the job in a hurry. Even last year reports of labor shortages cropped up continually-of bricklayers in Duluth, of ironworkers in Kansas...

Author: /time Magazine | Title: Business: Boom & Shortage | 2/22/1937 | See Source »

John MacNev's letter of protest against the misuse of "John"-"Johnnies to us"-(TIME, Jan. n, p. 9), may I add the plea of a respected and respectable maiden lady against the humiliating abuse of her name. Born in the good old days when the children of the...

Author: /time Magazine | Title: Letters, Feb. 1, 1937 | 2/1/1937 | See Source »

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