Word: moinesity
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The hamburger you eat, the shampoo you use, the shirt you wear, the chair you sit in, no matter where you live in America, basically came from a mall in Des Moines, Iowa.
You go to Des Moines.
He smiled just a little and said, "That's us." --With reporting by Charlotte Faltermayer/Des Moines
The Granthams say they can't divulge what products they're testing now. They do admit they helped McDonald's with its Big Xtra burger campaign (the Whopperlike 4.5-oz. lettuce-and-tomato burger debuted in Des Moines in January and is being tested in 10% of the chain's...
Des Moines has both urban and rural within minutes of each other, says Jeff Bradford, chairman of the marketing department at Drake University in Des Moines, and that's attractive to companies that want products tested. With its housing and development boom, Des Moines "captures the growth and the shift...