Word: moinesity
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The changes come as Playboy attempts to revive a beleaguered business. Today there are only a dozen Playboy clubs, down from 22 in the mid-1960s. The clubs prosper mainly in smaller towns, including Buffalo and Des Moines, where martinis and ogling are still in style.
Mongrel New York, always a port of entry and always a slightly hysterical place, is now becoming even more eclectic, more jazzed up and redolent. Manhattan has a Ukrainian neighborhood that overlaps Polish and Puerto Rican sections, Brooklyn a Lebanese quarter just north of formerly Scandinavian, now Hispanic, Sunset Park...
Secretary announces arrival of Sportscaster "Dutch" Reagan, movie hopeful from Des Moines. Ward, who works for the William Meiklejohn Agency, is braced to administer a classic brush-off. Send in Reagan, he tells his secretary.
Right off there is a problem. Reagan has to leave in several days to go back to Des Moines. So Ward right there calls up his friend Max Arnow, who agrees to give Reagan a quick test. Ward takes his new friend out to the studio in his green Chrysler...
The phone rings in the little office on Sunset Strip. Arnow says that Jack Warner has seen Reagan's test and wants to sign him. Normal starting contract is for a few months. Ward asks for a year's deal, since Reagan is probably making $75 a week and can...