Word: moles
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Dates: during 1950-1959
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...weapons system has been more heavily guarded than the MOLE (Molecular Orbiting Low-Level Explorer). First hint of its existence came last spring when a Washington-datelined story in Electronic News reported that the Pentagon "is becoming heavily committed" to a radically new weapons system, added: "The MOLE should put an end to war. No location on earth will be secure from the MOLE." Later stories reported that 1) a special new agency (Subterranean Exploration Agency-SEA > had been set up to handle the new weapon and 2) the prime contract had been awarded to Accuracy Inc. of Waltham, Mass...
Last week Andrew Monahan, marketing consultant for Accuracy Inc.. stood up before a Boston meeting of the American Marketing Association and told the whole story: the MOLE was an elaborate hoax. Accuracy Inc. is a small firm that manufactures precision potentiometers-small electrical measuring devices (known in the trade as pots) that are used in electronic systems. Such firms have an advertising problem. Since their products are used chiefly in highly classified projects, they can do little public boasting. Since their customers are only a handful of procurement officers in the Pentagon or a few specialized firms, money spent...
...white caterpillar was 60 ft. long and it wriggled. Startled visitors to San Francisco's A.M.A. convention came face to face with the critter in the Civic Auditorium's new subterranean "Mole Hall." Every few seconds the caterpillar's double-hulled sides made of parachute silk heaved in simulation of caterpillar motion (achieved with the aid of a huge air-blowing system). The monster, which stole the show among 285 commercially sponsored exhibits, was Surrealist Salvador Dali's unrealistic idea of tranquillity executed for Wallace Laboratories to promote Miltown. Estimated total cost of the exhibit...
...have withheld) observed that the "enormous rabbit" resembles a chocolate Easter-bunny, from which she inferred that the author had made a sly cut at American middle-aged women (and men) for whom overweight is such a problem. The inversion in size would denote their making mountains out of mole hills. Needless to say, this is naive...
...about a long-drawn-out adulterous affair in his past. Author Narayan lavishes more space on this part of his story than it may be worth, but in its course he etches three striking character portraits. The adulteress is an Indian Madame Bovary; the cuckolded husband is an academic mole blind to his wife's yearnings; and Raju himself is the perennially Circefied male. After his confession, Raju expects the villagers to renounce him. But they disbelieve him-or are wise enough to know that he is not the same man he was. Their faith forces Raju to acquire...