Word: molloy
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Dates: during 1980-1989
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This is no mere book of dress or etiquette--it is a systematic program to change one's person and lifestyle, to the ways of the winners. Of course, before embarking on this crusade of conformity, one must make the unstated leap and accept Molloy's assumption that the successful life is one devoted to "Money, Power and Status." Those with artistic or humanitarian goals need not apply...
Also cast aside at the outset are those of little faith. With no little irony, since this is a book purporting to teach success, Molloy warns solemnly. "This book is not going to help failures, because it requires action. For those with guts and energy, read on." (One wonders how many readers stop here, exclaiming, "By golly, I lack guts and energy...
...gutsy and energetic who read on are given Witnesses and Proof, a litany of the most pitiful cases the faith-heater has cured. One witness it seems, was constantly passed over for membership in an Exclusive Social Club. After just weeks of training under Molloy's program, which seemed to center chiefly on looking, "haughty and distant," in front of a mirror several hours a day, the young man achieves what Molloy calls "his new upper-socioeconomic face" and yes, membership in the in the afore-mentioned Exclusive Social Club...
...those not won over by mere anecdote. Molloy offers Facts and Statistics. Even the most vague and subjective qualities are magically quantified. "You must remember that at least '70 percent of our nonverbal message-sending is done with our facial muscle." On "our testing indicates that less than 20 percent of the male and 30 percent of the female population create a positive impression." How, precisely, does one measure quantitatively what portion of nonverbal communications come from a particular body part of any thing so vague as "positive impression." You shouldn...
Perhaps, he would have been better off without revealing his methods. To prove a point that successful people use every moment to the optimum. Molloy randomly walked down a few airplane aisles. He found that 32.6 percent of the people in first class, but only 12 percent of those in coach, were working during the flight. "The relationship obvious," he says with triumph. Of course it is nothing of the sort. First class, because it is more expensive, arguably draws more people on business, who will have specific paperwork to hand in at the other in at the other...