Word: molls
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...Richard Moll, 45, a tweedy graduate of Yale's Divinity School, has become a Dr. Fix-It for colleges that complain of sagging enrollment. As director of admissions for Bowdoin College in Brunswick, Me., Moll brought a slice of pizazz to the countrified, 186-year-old alma mater of Nathaniel Hawthorne and Henry Wadsworth Longfellow: Moll persuaded Bowdoin to allow applicants to skip the College Board exams, an attention-getting move, and he issued a new college brochure splashed with photos of sunsets, lobster pots and the Maine seacoast. Results during Moll's eight years at Bowdoin, applications...
...Then Moll moved on to Vassar, a school whose identity fuzzed after it went coeducational. Between 1975 and 1980, Moll mobilized alums, sent admissions staffers to prowl high schools and issued a new brochure whose cover was a cartoon showing a young male student in a Vassar T shirt being jeered by men from Harvard, Princeton and Yale. Again applications rose-from...
Preventing the threatened faculty cut backs is Richard Moll's goal as the new dean of admissions. Author of a guide book for high schoolers and their parents titled Playing the Private College Admissions Game, now selling well in paper back, Moll is at work on a second book, The Public Ivies: Admission to a New National Elite. Joined by new recruiters, Moll plans to visit 600 high schools this year to sell Santa Cruz. Predictably he has also printed 30,000 copies of U.C.S.C.'s first glossy "view book" full of color photos of the Pacific seacoast...
...Moll also intends to compete on price, since the yearly cost at state-supported Santa Cruz is as low as $3,400 for Californians. Says he: "Any number of families will strain to get the money for Stanford or Harvard or perhaps Duke. I'm not certain that those families will strain as hard to get $8,500 or more for less prestigious private colleges such as Skidmore or Vanderbilt or Boston University - superb as those institutions are. Here sits a state university that feels like one of those private colleges, at a lower price...
...more than a symbol, gives him blood and flesh and a life of trudgery to fight and conquer. And he gives him a friend and a lover. The lover is Clara Lukacs, a lurid beauty with creamy skin and silky hair, a mortician's daughter and a mobster's moll who escapes with Joe from the Great Depression. They can never run far enough; the depression overwhelms them, the world closes in until the glamorous doll is no more than a housewife in Jacksontown, Indiana, and the noble free-spirit is the headlight man on the assembly line at Bennett...