Word: molson
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...saying this because of the photographs of a few Canadian female hockey players sipping champagne (and chugging Molson) on the ice after winning the gold medal. Those images, however, seem to encapsulate the spirit of the host country. Throughout the Olympics, drunken revelers have overrun the streets of Vancouver. Local hospitals are reporting spikes in emergency-room visits for alcohol-related sicknesses and injuries; most of the intoxicated patients are males between the ages of 15 and 24. In Whistler, the partyers have turned what should be a cozy village into rows of frat houses in need of soundproofing...
...Great White North, a commentary show with topics ranging from Canada's geography to tutorials on how to trick beer companies into giving you a free case by stuffing a mouse in a bottle. The McKenzie brothers went on to star in commercials for Pizza Hut and, not surprisingly, Molson, North America's oldest brewery. (See SCTV in the 100 Best TV Shows of All-TIME...
...before clearing out of your room, you might just want to clear out the Molson...
...Kaiser Chiefs play their closing-time anthem I Predict a Riot, it's not just any beer flying through the air, it's Carling - the only [an error occurred while processing this directive]beer for sale in any of the 16 music venues across Britain that the Molson Coors?owned brand has exclusive pouring rights for. Second, it's not just lads downing the lager; roughly half the 5,000-strong capacity crowd now holding Chiefs' frontman Ricky Wilson aloft are female. And far from a finale, this is just the first in a series of sold-out shows featuring...
...kind of "buzz," or "viral," marketing is advertising's future. Covert, hands-on and unabashedly weird, the genre--industry insiders call it "network-enhanced word of mouth"--has turned websites and other forums into interactive opportunities for advertisers and consumers to connect. Crispin Porter & Bogusky helped make Canada's Molson beer the fastest-growing top-25 import in the U.S. last year as it built up buzz in the bars by slapping on beer bottles labels with oddly suggestive comments like "Skinny-dippers are people too." "Conventional branding tends to piggyback on pop culture," says Bogusky, 41, whose sneakers...