Word: molson
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...forward Lane MacDonald says. "When we were playing in Toronto in my freshman year, he took over the loud speaker on the bus. He and [former Harvard player] Pete Follows started giving us a tour of the city. They talked about the beer in Toronto. Their explanation of the Molson brewery and the Labatt's plant was very interesting...
Trying a different strategy, Coors is taking on two foreign brewers as partners. Last week Masters Beer, which is jointly produced by Coors, Canada's Molson Breweries and West Germany's Kaltenberg, went on sale. Coors brews Masters at its Golden, Colo., plant using a recipe formulated by the three partners. Initially, the beer will be available only in Boston, Miami, Washington and Columbus. Priced 25 cents higher per six-pack than American superpremium beers like Michelob, Masters is likely to be a brew for an upscale restaurant rather than a neighborhood tavern...
...Phoenix, the Spee and the Fly. At the Pi Eta's door we dropped off an emetic To save bucks on brewskis and time with the medic. Then what to our wandering eyes should appear But a miniature sleigh with a shitload of beer. Down Molson, down Heinie, down Miller and more; Up Beckski, up Strohski, all over the floor. Watch out for that lamppost--hold tight to the wall-- Now stagger off, stagger off, stagger...
...what to whom, and why, in the four-team limp-off is a mystery even to the participants. When questioned, players squint into the middle distance, managers scuff the artificial turf, and fans in Winnie's, a watering hole on Crescent Street in Montreal, stare mournfully into their Molson's beer. Says St. Louis Manager Whitey Herzog: "It's the craziest race I've ever seen...
...dumbest moves. Dave Thomas and Rick Moranis were the two brightest lights of SCTV, who stumbled into celebrity by impersonating a couple of Canadian oafs named Doug and Bob McKenzie. These Two Stooges of the Great White North sprawled about in parkas, plaid shirts and toques, guzzling their beloved Molson's and calling each other "hosers." Now they have been given 90 minutes of screen time and a license to steal children's lunch money. Strange Brew, which the two stars also directed, sets the Cheech and Chong of malt into an informal remake of Hamlet and includes...