Word: moma
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...MOMA...
Limpert’s attitude toward art, or at least toward museums, has changed over the years, as he found his niche in fundraising for cultural institutions in New York City. Most prominently, he served as the director of development for the Museum of Modern Art (MoMA) in the 1970s and 1980s, raising over $50 million in donations and increasing membership to more than 50,000, without dropping any of the artwork in the process...
...year career—during which he moved from the MoMA to the New York Botanical Garden to Lincoln Center—Limpert worked to strengthen ties between the corporate and cultural worlds, pursuing major sponsorship deals with some of the country’s most powerful businesses...
Limpert then made the switch to international advertising and marketing, working at prestigious New York firms McCann Erickson and Ted Bates & Co. In Manhattan he regularly attended lectures at the Harvard Club, and made a contact close to the MoMA board of directors. He was approached in 1973 and offered a position as director of development and fundraising for the museum...
...loves the muchness of the world. He loves the haphazard multitude of things that can pop up in every picture--street signs, sunbeams, bits of roofline, a jagged shadow--all colliding and contradicting one another. In his breezy but very acute introduction to the show's catalog, Peter Galassi, MOMA's chief curator of photography, gets it just right when he says some of Friedlander's pictures give you the impression that "the physical world had been broken into fragments and reconstituted under pressure at three times its original density...