Word: moment
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...attentional collapse." When we imagine future experiences, we tend to compare them with alternative experiences - experiences we've had in the past, or other experiences we might have before or after. But the fact is that none of those alternatives come into play once we're actually in the moment. That's what Daniel Gilbert, author and Harvard psychology professor, means by "attentional collapse": it's the idea that when we are actually having an engaging, encompassing experience, it acts like a black hole of imagination, sucking in all of our attention and making our preconceptions irrelevant...
...chips before or after sardines or chocolate, it made no difference. Rather, eating a potato chip was an experience unto itself. "It's the taste of that crackily, greasy, salty, crunchy, fried potato flavor - it's the consuming experience you're having and your attention collapses on this moment," says Gilbert...
...more stylish clothes. After four trying years, Thatcher's Wedgwood face remains virtually unlined, and her eyes still have their girlish sparkle. "There's no magic formula," Thatcher explains. "The only secret is that I love this job. It suits me and stimulates me. There's never been one moment when I thought, 'Oh, my goodness, I wish I wasn't here...
...began rushing up the two ascending aisles, which divided the room into three seating areas that swept upwards. Kazmierczak then took aim at those very fleeing students, Santos says. The attacker then hopped down onto the main floor. Santos, in Row 7, reached for his girlfriend, and for a moment pulled her against the far right wall, just steps from the room's front exit. The couple shivered, hoping to evade the gunman's path. "But he was just stepping up the aisles, just shooting people, just like that," Santos says, imitating Kazmierczak's motion with his arms to show...
...looked bad, but wasn't it a clever play to the cheap seats that would attract more votes than it would lose? Hillary's tears in New Hampshire rusted the iron lady a little, but wasn't that just a brilliantly tactical softening of her image at the precise moment it was called for? Maybe. But maybe she just got tired and cried. And maybe Bill just said something dumb. And if the Clinton campaign crashes and burns, maybe she was just another politician with name recognition and a lot of money who ran for President and never connected. There...