Word: momentous
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...role to play as well, by mobilizing the public to push politicians ahead. The Climate Group - a global nonprofit - is sponsoring events in the U.S. and China in the lead-up to Copenhagen, trying to build a wave of public support for more-ambitious carbon cuts. "This is the moment," says Steve Howard, the Climate Group's CEO. "If we lose this chance, we may not get it back." That dripping sound could be our last opportunity to fix the climate...
...moment, Google's most pressing problem is Microsoft. The software giant is spending $100 million to market its new search engine, Bing - and in the process, to get us all bummed about Google. Bing's slick ads are unavoidable and blistering. They suggest that Google is broken, that it rarely leads us to what we're looking for and turns us all into blathering zombies who spew out search keywords in casual conversation...
...moment, Google derives about 97% of its revenue from advertising. Barry Schwartz, CEO of the Web consulting firm RustyBrick and an editor at Search Engine Land, says that some at Google have to be getting a little jittery that the company's entire revenue stream rests on a single product. "They keep downplaying that they're competing with other companies - whenever they pitch something like Android or their new Chrome OS, they say it's just an attempt to get people to use the Web more," Schwartz says. But here's the irony: Google faces a problem very similar...
...labeled investment grade by ratings agencies. It was, in fact, junk. But Goldman realized earlier than most that rot was setting in and famously decided to pull back from the mortgage market. The firm then shorted various mortgage-securities indexes - betting that prices would fall - at the very moment that other firms were still making big long bets on the securities. Goldman avoided losses while other firms infected themselves with the cancerous securities...
...celebrate his life," Kerry says a few minutes later backstage at the John F. Kennedy Presidential Library, where his friend and mentor is lying in repose. Dozens of Kennedy relatives mill around, and Kerry greets them all. "What's changed is Teddy's lying in there. There's a moment here where the mission gets larger. And I've got to step up, and we're going to have to do our best to meet the challenge." (See pictures of the mourning of Ted Kennedy...