Word: moms
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Dates: during 1950-1959
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Many comedians are prolific brand-name droppers. Gagged Bob Hope recently: "The NBC peacock is really a plucked pigeon with a Clairol rinse." Jerry Lewis punched out a joke with the tag line, "Look, Mom, no cavities!"-which happens to be a slogan of Crest toothpaste. Steve Allen built a skit around Colgate's toothpaste ingredient, Gardol, and the Three Stooges built an act around Polaroid cameras. On NBC's Ford Startime fortnight ago, Dean Martin greeted Guest Frank Sinatra with a cheery "What's this you're wearing-My Sin?" And on a Crosby-Sinatra...
...DEVIL'S ADVOCATE (319 pp.)-Mom's L West-Morrow...
Snapped the Evening News: "Sentries have been tormented-there is no other word for it-by visitors who should know better." "Are guards to fall in line as tourist attractions along with Swiss yodelers and Indian snake charmers?" demanded the News Chronicle. The Daily Sketch, hinting that the "American Mom" had got exactly what she deserved, asked: "Why should our soldiers have to put up with this kind of treatment?" At week's end there was desperate talk of a reinforcement of extra bobbies to guard the guards who guard the palace...
...Mom & Pop Trouble. As production has increased, consumption has dropped from 383 eggs per capita a year in 1949 to 359 due to dieters skipping heavy breakfasts and some fear of cholesterol in egg yolks. To bring production more in line with consumption, many a big producer thinks that the Government should stay out of the market, let competition eliminate marginal producers. Says N.A. McNally, who operates a 100,000-chicken farm near Los Angeles: "If the Government had just let things alone, some marginal producers would have been dropping out of the picture by now. I mean...
...coming thing. The Kroger chain (1,400 stores) is putting lounges in all its new supermarkets, with foam-rubber sofas, partitions to dampen noise, vending machines that serve drinks and food. To keep the kiddies busy-and teach them that the supermarket is the place to bring mom-supermarkets have blossomed with circuslike kiddy corners and amusements. Among last week's offerings: a cartoon theater, now used by 75 supermarkets, that seats up to 40 children, changes its 20-minute show every week...