Word: moms
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...Palm Springs, Calif., Rapp works with restaurants across the country and around the world to transform innocent lists of meals into profitable, user-friendly sales tools. Although his clientele includes such prominent chains as Chili's, his daylong "menu boot camps" have helped bring sophisticated marketing know-how to mom-and-pop diners and corner pubs. The objective for eateries big and small: a menu that grabs the customer's eye and steers it to high-profit dishes and moneymaking add-ons (like the side salad that is only $3.99 extra when you order the entrée). Rapp...
Once upon a time Americans had a culture of food to guide us through the increasingly treacherous landscape of food choices: fat vs. carbs, organic vs. conventional, vegetarian vs. carnivorous. Culture in this case is just a fancy way of saying "your mom." She taught us what to eat, when to eat it, how much of it to eat, even the order in which to eat it. But Mom's influence over the dinner menu has proved no match for the $36 billion in food-marketing dollars ($10 billion directed to kids alone) designed to get us to eat more...
...plans in case you need to come home early." Still, for those willing to take the chance, the rewards can range from learning something new about someone they love to sharing a bonding experience that can be treasured forever. Here are five trips of a lifetime that almost any mom or dad would enjoy...
After her dad died, public relations consultant Stacey Udell, 39, of Dix Hills, N.Y., wanted to show her mom Ellie Meyrowitz, 64, a good time away from grandkids and in-laws. Since they both like nightlife and glamour, Udell arranged a stay at El Conquistador Resort & Golden Door Spa in Las Croabas, Puerto Rico. Every day, after lounging on the beach, they dolled themselves up for a night on the town, drank vodka on the rocks and lingered over lavish meals. One night, they went to an art- museum restaurant and found limos outside. Inside, local women in glittery dresses...
...great-grandfather, a Hungarian nobleman reduced to managing a baroness's stable. Later, as an instructor of media studies at Queens College in New York City, Diane visited Hungary several times to do research and wanted to share the experience with her mother. So she surprised her mom Carol Hornbuckle with a trip to Budapest as a 70th-birthday present. Diane found them a pretty four-star hotel, the K+K Opera in Budapest, introduced her mother to her Hungarian friends and took her to places of historic interest like Esztergom Cathedral on the Danube and the Museum of Ethnography...