Word: moms
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...results that showed ad revenue could increase by tens of millions of dollars if Google simply enlarged the type size for certain sponsored links. Brin and Page will hear that one.) Other proposals were clearly sinking when Mayer invoked her mother, as in, "I'm just not sure my mom would understand this...
...mail system, now known as Gmail. Paul Buchheit, a headstrong engineer who reported to Mayer, was creating the prototype. One night in 2001, he and Mayer discussed applying advertising links to e-mail so that if you opened a message from, say, your brother that included the line, "Mom and I played tennis yesterday," you would see links to firms selling racquets and sneakers. It's all automated; no human would be reading your mail. But, as Mayer puts it, "there's a creepy factor." The two debated until the wee hours of the morning and ultimately decided...
...engine, 6-speed manual transmission, rear spoiler and other attributes dear to Gen-Y tire screechers? The basic Civic, after all, is one of the few cars that appeals to two distinct types of drivers: parents and teenage boys. In its basic form, it's a mom-mobile riding an unsinkable reputation for reliability and good fuel economy. But for more than two decades it's also been a hot youth car, often seen prowling urban drag strips, tricked out with oversized wheels, spoiler, turbocharger?one of the original pocket rockets. For the 2006 model year Honda redesigned the Civic...
...DOING IT FOR THEMSELVESTo respond to the struggles of training, pressure, and breaking boundaries in a sport dominated by men, the Olympic women of the Harvard hockey team draw strength from a variety of sources. After apologizing for being trite, Cahow attributes her own determination and inspiration to her mom, a doctor who was one of just eight women in her Harvard Medical School class. “I think she’s a pretty incredible woman,” says Cahow. “She really had to fight for what she wanted...
...mom has given me a lot of them,” he says. “For Valentine’s Day, she’ll send me Valentine’s Day underwear. For Arbor Day, I get underwear with trees on them...