Word: moms
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TONI COLLETTE, 32, center, has spent her career playing unstrung women on the verge, like the despairing mom in About a Boy. "I find myself falling into a niche," says Collette. "I want to expand it." As Rose in In Her Shoes, with CAMERON DIAZ, left, who plays her pretty but flaky sister, and SHIRLEY MACLAINE, her long-lost grandmother, Collette starts out frumpy, overworked and overweight (she gained 25 lbs. for the role) but eventually blossoms. Says Collette: "Her name, Rose, says...
...some people are upset that he fed a stereotype: NBA players fathering out-of-wedlock children. "I was so mad at him when I found out about that," says Barb Wood, the librarian with whom James grew close, of his fatherhood. "He's just doing the same thing his mom did, having kids when she was just a kid. It's just repeating the cycle. He laughed for a few minutes when I told him he should marry his girlfriend. That's not even on his radar." According to James, he won't rule out a wedding. "Later on down...
...Pampers? Here, P&G is obeying what Juan Faura, a Hispanic-marketing executive and author of The Whole Enchilada: Hispanic Marketing 101, calls a basic "law of the Hispanic universe": "Family is always first," writes Faura. "Family means your mom and dad and brothers and sisters and second cousins and cousins of your aunt's husband's sister and aunts of your mom's second cousin Dionisia from Veracruz." (Or, in real-world terms, Parilla, a single mom, won't skimp on her baby, no matter how stretched her pocketbook.) Plus, diapers are a growth category: 1 in 5 babies...
...They are the optimum market to be going after for consumer electronics, Game Boys, flat-screen TVs, iPods, couture fashion, exotic vacations and so forth," says David Morrison, president of Twentysomething Inc., a marketing consultancy based in Philadelphia. "Most of their needs are taken care of by Mom and Dad, so their income is largely discretionary. [Many twentysomethings] are living at home, but if you look, you'll see flat-screen TVs in their bedrooms and brand-new cars in the driveway." Some twixters may want to grow up, but corporations and advertisers have a real stake in keeping them...
...promise and the peril of the fast-growing natural-foods business as well as Irwin Simon, the energetic founder and CEO of the Hain Celestial Group. In the decade or so that Simon, 46, has been cobbling together the niche category's leader by buying up dozens of mom-and-pop brands, he has had to deal with all sorts of situations that aren't typically covered in business school. During one of Hain's recent acquisitions, the seller tried to insist that his factories be closed on Saturdays for religious reasons. Then there was the time not long...