Word: moms
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...sneaky," says Clancy Mendoza, mother of Neopets fan Wendy, who forbids her daughter to take the surveys. Even with the more playful features, the marketing messages are seeping through. After Wendy tried a Neopets game with a tie-in to Avril Lavigne's new CD, she told her mom she wanted the music. After an advergame's launch, says Neopets' Dohring, surveys have shown double-digit increases in the number of users who have tried a product embedded in the game...
...year-old son was captivated by your article. Thank you for enlightening my child. Now when I nag him for the umpteenth time to take out the garbage, I can see him replying, "Gee, Mom, I just don't have the motivation; it must be my immature nucleus accumbens." Sandy Bartell Bellevue...
Louis Yako's cousins in Chicago are searching for a job or a graduate program for him. Yako supports his six siblings with the $700 a month he makes as a translator, but that has not changed his plans to leave. "Even my mom tells me to go," he says. Iraq's new government will have to prove the country's long nightmare has truly passed if it hopes to keep its graduates at home...
...town visitors can test any expat's patience, and none more so than parents. Deciphering mom and dad's interests and energy levels can be difficult at best. Sometimes it's a matter of pure luck. Kelly Stratman's parents were in Tokyo for a week, and to keep them entertained, she and her husband, Stephen, transformed themselves into tour-guide extraordinaires. They planned visits to the Meiji Shrine, Kamakura's Great Buddha and the Yokohama waterfront, rented a car for an overnight trip to the Izu peninsula, and even scheduled a New Year's Day viewing of the Emperor...
...Kelly's mother chanced upon the New Year sales at a Yokohama shopping mall, where discounts were as high as 80%. "She immediately lit up," says Stephen. By the next day, the family had canceled their original plans and decided to spend their last day together scouring for bargains. Mom had finally found her element, and the Stratmans had learned a vital lesson: gear your parents' itinerary to their preferences, regardless of what the guidebooks recommend...