Word: moms
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...reading and kindling material for a commuting crowd of Manhattan monsieurs and their homemaking Westchester maddams. But it also came to a home in the Carpenter Woods section of Philadelphia, To a neighborhood full of kids, where you'd play ball on the street and come home when your mom would yellphia. I was one of those kids, with the average boy's life of schoolboy, scrimmager, moviegoer and TV gawker, But I also read the magazines that came through our mail slot, like Time, Reader's Digest, the Saturday Evening Post and, yes, The New Yawker. I enjoyed...
...Lynne Broman, 37, of Los Angeles, just taming the disorder would be more than enough. A single mom, she is raising three children, two of whom--Kyle, 5, and Mary Emily, 2--are bipolar. At the moment it's Kyle who is causing the most trouble. He has been expelled from six preschools and two day-care centers in his short academic career and has made a shambles of their once tidy home. Kyle was hospitalized for violent outbursts at age 4 and still has periods when he goes almost completely feral. He once threw a butcher knife...
...company attaches its brand to these antiheroes, "it's a way of saying, 'We're in touch with somebody who is street real,'" says Rick Burton, professor of sports marketing at the University of Oregon. And it's a way of accomplishing that enduring goal of youth--upsetting Mom. --By Rebecca Winters...
...assist them once the balloon landed. When I was finished riding and crewing, all I wanted to do was go right back up for another ride. I was like a 3-year-old who had just got off the slide for the first time and was tugging on her mom's dress to let her try it again and again...
...Milbrett still thinks there's more to do, and she is famously incapable of anything but blunt honesty. WUSA has lived off the soccer-mom set, but Milbrett says the league has to market to a broader fan base: "League-wide we need to figure it out better. It's not just about little girls and their families. We need to have marketing for the general public. I know that's very expensive, but it has to be done...