Word: moms
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...National Rifle Association did something odd last week, even by its standards. Responding to the Million Mom March in Washington for gun control, the N.R.A. presented television and newspaper ads in which its president, Charlton Heston, and an "N.R.A. mom" announced a new challenge program. "We're putting up the first $1 million to put gun-safety education in every classroom," said Heston. The N.R.A. mom added, "That's a million N.R.A. moms challenging a million more moms just like...
...sure what an N.R.A. mom is, though one wonders what she puts in the kids' lunch boxes. But I know an impressive "outreach" initiative when I see one. The Philip Morris Co. has been engaging in similar efforts for the past year or so. The tobacco and so-much-more company has new ads proclaiming its support of the "We Card" program to prevent children from buying cigarettes. In the ad, a bunch of kids dressed for a prom attempt to buy smokes from a kindly yet firm store owner, who tells us that belonging to the We Card program...
...image by backing the environment, the arts and summer camps for children with HIV or AIDS. Is it right, one asks, to discount such deeds because one condemns the source? What if the Ku Klux Klan were to institute a $1 million campaign for universal literacy, with a K.K.K. mom appearing on TV and asking, "Won't you join us in making good readers a clan we can all be proud of? Thank...
...Million theme has gripped America. Starting with the Million Man march organized by the Nation of Islam with Louis Farakhan at its head in 1995 (he later led a Million Family march in September of 1999) and ending with the highly successful Million Mom March on the Washington Mall this weekend, a million has been the magic number. Even Detroit is held in thrall by a million--the number of people it wants counted by the census in the city. Does it bother anyone that a million is an elusive number...
While following in the footsteps of these former millions, the Million Mom March has managed to avoid much of their malaise. In fact, the moms might be the first marchers who can legitimately claim a million marchers; approximately 750,000 on the Washington Mall last Sunday, and hundreds of thousands more participating in similar marches all around the country...