Word: mon
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Dates: during 1940-1949
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Cracked an indignant French diplomat in Washington: "Mon Dieu, que faut-il faire pour leur plaire? Se prostituer...
Millions of U.S. radio listeners know Doctor I. Q. as the man who every week gives away about 850 silver dollars and hundreds of Milky Way candy bars. As "the mental banker" of the Doctor I. Q. quiz program (NBC, Mon., 10:30 p.m., E.W.T.), he has become famous for his evangelical, house-afire delivery...
...John McCormack was in full career last week. Handsome, high-spirited Morton Downey, 43, has been singing before the U.S. public so long that he is widely taken for granted. But not by the millions of women who eagerly listen to the Blue Network five afternoons a week (Mon.-Fri., 3 p.m., E.W.T.). And not by his sponsor, Coca-Cola, which has just given him a four-and-a-half year contract and a $1,000 raise (to $4,000 a week...
...American Woman's Jury (Mutual, Mon.-Fri., 1:45 p.m., E.W.T.) has been on the air for six weeks. They have been breathless weeks-even by U.S. radio standards. Fortnight after the show opened as a sustainer, it drew a fat sponsor (Lewis-Howe Co., makers of Nature's Remedy and Turns...
...Blue Network, the N. W. Ayer ad agency and Hires Root Beer finally got their war heroes straightened out last week. For three weeks a new Blue show called Heidt Time for Hires (Mon., 7 p.m., E.W.T.) has featured honorably discharged servicemen who aired their war records, said what they would like to work at and where. They were supposed to get job offers before the show ended. They did. The trouble was that at first nobody took pains to investigate the applicants thoroughly...