Word: mon
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Dates: during 2000-2009
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...around Mae Sot in Thailand's wild west is a tense mix of Thai soldiers, Burmese rebels and smugglers of jade, gemstones, heroin and amphetamines. A boxer calling himself Thai may have been born in a Burmese refugee camp and speak the language of the Karen guerrillas or the Mon tribesmen over the frontier. Crowds flock from Burma for the fights, some crossing legally at the checkpoint but most just wade across the parched Moei river. In this town of mixed allegiances and sliding identities, boxing alone provides a little certainty?without exception, every match is Thailand vs. Burma...
...playing Yu-Gi-Oh, the game that has replaced Pokémon as Japan's No. 1 fad and is expected soon to enter the global lexicon. Yu-Gi-Oh, which means "King of Games," stars a seemingly normal boy named Yugi who gains extraordinary powers when playing a card game. The boom began when it was introduced as a plot twist in the Yu-Gi-Oh manga-comic series, which then spawned an actual card game, as well as Game Boy and PlayStation software, an animated TV show, action figures, pencil boxes and countless other money-sucking doodads...
Kazuki Takahashi, the creator of the comic series, and games producer Konami appear to be following the Pokémon formula to fuel the Yu-Gi-Oh craze. Like Pokémon, the animated TV show brings the characters and plot twists to life. Like Pokémon, Yu-Gi-Oh demands careful strategy to decide which cards to pit against one another. Because you need 40 cards to play the game (players download characters into a Game Boy by inserting the codes printed on real cards), it also plays to kids' penchant for collecting. And though the Game...
...such a hit with parents. Nearly everyone likes Pokémon's cute figures, but Yu-Gi-Oh's dark story lines, leggy girls and terrifying monsters make Satomi Namikata, Hiroaki's mother, cringe. As her young daughter hugs a talking Pikachu, the best-recognized Pokémon character, mom frets: "The rules are so complicated and the drawings so scary that I'm sure Yu-Gi-Oh is meant for teenagers...
...shot up 72% in a day. That might have been because TiVo could now theoretically ask Microsoft, owners of Ultimate TV, and Philips, owners of Replay TV, to take out licenses. Or it may just be because the system was formally described in the patent as "multimedia timewarping." C'mon, how cool is that...