Word: monahans
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Dates: during 1950-1959
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Last week Andrew Monahan, marketing consultant for Accuracy Inc.. stood up before a Boston meeting of the American Marketing Association and told the whole story: the MOLE was an elaborate hoax. Accuracy Inc. is a small firm that manufactures precision potentiometers-small electrical measuring devices (known in the trade as pots) that are used in electronic systems. Such firms have an advertising problem. Since their products are used chiefly in highly classified projects, they can do little public boasting. Since their customers are only a handful of procurement officers in the Pentagon or a few specialized firms, money spent...
...believe it they did. Among letters from hep engineers who realized that MOLE was a gag were many serious letters seeking information, asking for subcontracts, or jobs on Project MOLE. Eager enthusiasts called by phone. "They wouldn't let us explain what was going on," says Monahan helplessly. "They'd make sure they'd got the right company, -and then go into their sales pitch." One company insisted on being hired to build the launching pad (or sinking site). "One thing it proves," says Monahan, "is that engineers can be awfully gullible. One reason we did this...
...White Plains, N.Y. 34 Barry, Raymond J. '61 B 19 6.2 185 Lynbrook, N.Y. 35 Childs, Raymond C. '61 B 19 6.1 185 Westfield, Mass. 36 Topping, Robert H. '59 B 21 5.11 185 Methuen, Mass. 38 Penz, P. Andrew '61 B 19 6.0 170 Grosse Pointe, Mich. 40 Monahan, Frank '61 B 20 5.10 170 Fairfield, Conn. 42 Case, J. Terry '60 B 19 5.9 175 Metchuen, N.J. 44 Beland, Richard J. '59 B 21 6.0 180 Claremont, N.H. 45 Vassalotti, Guy L. '59 B 21 5.9 195 Akron, Ohio 46 Cirone, Roger...
After surveying the nation's mating habits, Sociologist Thomas P. Monahan reported last week to a Washington meeting of the American Sociological Society that the "remarriage group," once composed almost entirely of widows and widowers, is now about 70% formed by divorced men and women. What's more, noted Monahan, "our divorce rate is being compounded by a repetitiousness of divorce among a divorce-prone population group." Sociologist Monahan's solemn term-of-the-trade for such multiple marrying: "sequential polygamy...
Only two of the statements made so far expressed any doubt concerning the choice. Dr. Ernst Mayr, Professor of Zoology, thought the purple finch a fine bird, but added, "Actually it's nothing very important, if you ask me." Whole-heartdly in favor of his nominee, Rep. Monahan had to concede that the purple finch is not really purple, but "like a sparrow dipped in rasberry juice." Outside of these two minor points, the purple finch is generally regarded as one of America's finest sweet-throated songsters...