Word: mondavi
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Dates: during 1970-1979
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...fine disregard for kilos, cups or spoonfuls. "I guess it's like poetry," sighed an English teacher in the class. "First you master the 14-line sonnet, then you go to free verse." Finally, the salivating students get to devour Hazan's three-course meals, washed down with Robert Mondavi's Napa Valley...
...commercial opens on a room full of people reflectively sipping wine in what is described as a blind taste test. Somebody calls out that a Taylor California wine has been "judged best," and the announcer purrs: "Taylor California Cellars. Judged better than C.K. Mondavi. Better than Almaden. Better than Inglenook. But when you cost a little more you better be better." And when you come on with such head-to-head comparison promotions in the usually decorous world of wine selling you had better be prepared for lots of flack, not only from competitors but also from the Government. That...
...California wine-men to pop their corks. BATF has already received three complaints from other winemakers and says it will act on them as quickly as possible. Officials at Sebastiani, one of the brands the ads show losing, say they are prepared to bring suit against Coke. Peter Mondavi, chief of Charles Krug Winery, questions the honesty of the ads. Says he: "It's deceiving the public to compare their premium wines with our table wines." Even some members of San Francisco's Vintners Club expressed surprise. Club Chairman Jerome C. Draper said, "We're very upset...
...their business disputes, but after he died in 1959 the tensions increased until, in 1965, they exploded into a fistfight. The other family members talked Robert into taking a six-month leave to cool off. He soon concluded they wanted him out and started a rival business, the Robert Mondavi Winery-while still sharing the family's profits from Krug. In a final burst of fraternal affection, Peter helped his brother-competitor by arranging for Krug to crush grapes for the new winery and lending it a badly needed bottling machine...
Complete Victory. The trial finally began last spring. Two months into the trial, Rose Mondavi died. Robert and Peter stood close together at her funeral but spoke not a word to each other. Last month Judge Robert D. Carter awarded Robert a complete victory. He found that the old partnership, C. Mondavi & Sons, is "no longer the family corporation originally envisioned" and ordered the assets of the Krug Winery sold...