Word: mondavis
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...endured a bitter split with his family, the early snubs of oenophiles and ultimately a corporate buyout, but along the way Robert Mondavi showed the world that good wine isn't just the province of Provence. In 1966, after being expelled from the family business, Mondavi founded his own winery. At the time, American wine was considered the dregs of the industry. Mondavi changed that, turning his winery into one of the nation's largest and transforming California's Napa Valley into a premier winemaking region...
...tabletop company in the world. We've got fantastic brands. Just to humor you, we've got No. 1 Waterford, No. 2 Wedgwood, No. 3 Royal Doulton; the subbrands, you've got Versace and Bulgari and Jasper Conran and Emeril Lagasse. And we have just signed up with Robert Mondavi, so we will have a completely different type of Waterford. Waterford Wedgwood will be a very profitable business in eight to 12 months...
...they spend their money is another matter. How else to account for the more than 4 million Americans who got Botox injections last year? The antiaging mantra has spread beyond face creams. Revlon makes a line of "age-defying makeup," and Crest makes "Rejuvenating Effects" toothpaste. Even winemaker Robert Mondavi has jumped into the beauty pool with a luxury antiaging skin-care line, Davi ($175 for a 2-oz. jar), packed with grape-seed extract, an antioxidant...
Mondovino begins with an account of “L’Affaire Mondavi,” hotshot Napa newcomer Robert Mondavi’s attempt to buy out older vineyards in the Burgundy region of France. From there the documentary spirals wildly to both the deeply individual and personal—one woman’s decision to quit her job; a father’s disapproval of his profit-minded son—and the staggeringly broad—the rights of laborers; the aftermath of fascism; and the costs of globalization...
...reason, he argues, is that instead of breaking new intellectual ground, Lévy and his modern peers rework existing ideas to justify media-hyped, crowd-pleasing moralism. "BHL has taken up all the great causes of our time," Cohen writes. "BHL is a bit to literature what Mondavi is to wine." Asked to respond to Cohen's book, Lévy quotes Romanian philosopher Emil Cioran ("I've always asked myself how it is the mere risk of having a biographer doesn't dissuade us from having a life"), then says he's content to let people decide...