Word: mondavis
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...Nossiter, who studied ancient Greek and has made feature films as well as a documentary about the gay raconteur Quentin Crisp, sees the real topic of his film as how culture gets transmitted from generation to generation. The theme comes to the fore in his long conversations with Robert Mondavi and his two sons, Tim and Michael. When Michael shrugs off the Mondavis' failure to convince Guibert and his neighbors around the Languedoc village of Aniane to sell out, and suggests that one day there will be wine from Mars, there's a proud sense of dynasty. But a year...
...almost every aspect of their lives. Doc tells Surri what she can and can't wear every day, and when the three of us arrived at a steak house for dinner, Doc ordered: "She'll have a white Zinfandel and a glass of water." (Surri did choose the Robert Mondavi over the Sutter Home...
...result, the central coast now boasts some of winemaking's biggest names. Beringer Blass (owned by Foster's--the Australian brewer, mate), Kendall-Jackson, Fetzer and Gallo (2000 sales: $1.5 billion) have all moved in or expanded there. Napa's Robert Mondavi Winery (2001 sales: $506 million) has boosted its holdings across Santa Barbara, Monterey and San Luis Obispo counties. "Every major winery in the state is betting on the central coast," says Robert La Vine, Mondavi's director of grower relations. "It's been a real rocket ride...
...local winegrowers, the answer to that question is yes. "We urgently need to be accompanied by a group of Mondavi's caliber," says Jacques Bonnier, director of the growers' cooperative. The small producers who bring their grapes to the coop are still engaged in high-volume production, a sector that is wilting in the face of New World competition. The Mondavi deal offered them financial support as they moved into quality wine-making plus access to a worldwide sales network. "It was a fabulous opportunity," says Bonnier. "Today we're looking at a catastrophe...
...Mondavi examines its options elsewhere, Aniane can serve as a cautionary tale. The firm may not have done enough to reassure local people about what they stood to gain. "If you want to work successfully in France, you've got to be totally sensitive to local culture and integrated into the community," concedes its representive in France, David Pearson. And Aniane's voters may have let the future slip through their fingers. "Fifty percent of the growers who sell to the coop are going to disappear," says Laurent Vaillé, owner of La Grange des Pères. "Mondavi...