Word: mondavis
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Among the most respected leaders of the industry is Robert Mondavi, whose family-owned Napa Valley winery employs advanced technology, equipment and skills to produce consistently elegant varietals. Next to quality, he says, the most important goal for California winemakers is to produce bottles at prices that will enable American families to regard wine as the everyday complement to food rather than as an infrequent celebration...
...fine disregard for kilos, cups or spoonfuls. "I guess it's like poetry," sighed an English teacher in the class. "First you master the 14-line sonnet, then you go to free verse." Finally, the salivating students get to devour Hazan's three-course meals, washed down with Robert Mondavi's Napa Valley...
...commercial opens on a room full of people reflectively sipping wine in what is described as a blind taste test. Somebody calls out that a Taylor California wine has been "judged best," and the announcer purrs: "Taylor California Cellars. Judged better than C.K. Mondavi. Better than Almaden. Better than Inglenook. But when you cost a little more you better be better." And when you come on with such head-to-head comparison promotions in the usually decorous world of wine selling you had better be prepared for lots of flack, not only from competitors but also from the Government. That...
...California wine-men to pop their corks. BATF has already received three complaints from other winemakers and says it will act on them as quickly as possible. Officials at Sebastiani, one of the brands the ads show losing, say they are prepared to bring suit against Coke. Peter Mondavi, chief of Charles Krug Winery, questions the honesty of the ads. Says he: "It's deceiving the public to compare their premium wines with our table wines." Even some members of San Francisco's Vintners Club expressed surprise. Club Chairman Jerome C. Draper said, "We're very upset...
Complete Victory. The trial finally began last spring. Two months into the trial, Rose Mondavi died. Robert and Peter stood close together at her funeral but spoke not a word to each other. Last month Judge Robert D. Carter awarded Robert a complete victory. He found that the old partnership, C. Mondavi & Sons, is "no longer the family corporation originally envisioned" and ordered the assets of the Krug Winery sold...