Word: money
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Dates: during 1940-1949
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...made by Jersey City's little-known Block Drug Co., founded 42 years ago and still very much bossed by taciturn Pharmacist Alexander Block, now 67. As chairman, Block cracks the whip over a family team-sons Melvin, 41, who is president; Leonard, 37, who handles the money, and daughter Betty's husband Albert Roberts, production boss. Together they boomed Block Drug to a gross of more than $10 million last year on 25 dental products (Poloris dental poultices, Polident denture cleaners...
...newspaper ads in 60 days, this year will spend $2,000,000 more on advertising. Because paste dentifrices get 85% of the market, the Blocks will spend $150,000 this year researching ammoniated pastes, expect to gross $3,000,000 on Amm-i-Dent powder but to lose money on it-because of the high promotion and research costs-until 1951. By last week the field was getting crowded. Sterling Drug had brought out an ammoniated version of Dr. Lyon's powder; Rexall took full-page ads to announce its AmoRex (a paste). Tide Magazine counted up 29 companies...
...East, cautious exhibitors waited to be convinced. It would be expensive to install the big TV equipment. (Current estimate: $25,000 per theater.) An even bigger headache: supplying the money and imagination for the kind of TV shows that will persuade customers to leave their living-room sets and buy tickets...
...newspaperman again. He had tried it before, without much success. In fact, journalism was a bad choice for a man who needed all the elbow room of the Russian novel for self-expression. But Dostoevsky felt full of miscellaneous ideas and Messianic urges, and besides, he needed the money. When the aristocratic and crotchety Prince Meshchersky offered him a job as editor of The Citizen (salary: 250 rubles a month), Dostoevsky accepted...
Growing Pains. In Taylorville, Ill., Bill Grant, manager of a chain of movie theaters, received a $5 bill and an anonymous letter: "This money is in payment for the times. I lied about my age in order to get into the show for half price...