Word: money
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Dates: during 1950-1959
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...next, and the next. By last week, John Long, 38, had built nearly 10,000 houses worth more than $100 million, had risen to the top of the U.S. home-building industry with a flair for showmanship and a knack of building the most house for the least money...
Many stockholders are baffled by splits; they think that a 2-for-1 split doubles their money. Actually a stock split does not of itself increase the stockholders' equity at all. The new shares are based on the same corporate net worth, thus are technically worth precisely half the old. Sewell Avery, former board chairman of Montgomery Ward, long opposed splits, sneered at them as "two hat checks...
...families with such unaccustomed luxuries as imported fresh oysters at 42? a dozen, against the usual price of $1.43. Promptly, competitors encircled Leclerc's store with six new cut-price outlets, dropped his volume to $24,000 a month. Said Leclerc: "I did not come here to make money but to bring down prices. Grenoble families are saving $160,000 a year through new lower prices." To any Frenchman wanting to open a Leclerc-style store, he will teach his selling methods free. His only requirement: they must agree to hold to his policy of low overhead, minimum profit...
...extremities), can also aggravate diabetes and may speed the spread of cancer originating in the breast. Hitherto, the only way to halt the effects of growth hormone was to destroy the pituitary by radiation or surgery (TIME, May 16, 1955). But Drs. Martin Sonenberg and William Money described a new gimmick that has worked in animals: they treat growth hormone (from cattle) with acetic anhydride, inject the resulting acetylated compound into rats. It appears to be taken up by the animals' systems in a way that blocks the effects of their own growth hormone. This beef-gland product does...
...industry. In ailing postwar Italy, cinema was briefly practiced as a kind of social medicine. But the would-be healers prescribed such a bitter pill-neorealism -that the public refused to swallow it; most of the famed Italian films of the late '40s won rave reviews but lost money. In this picture, made in 1956, the ablest of the neorealists-Director Vittorio De Sica and Scriptwriter Cesare Zavattini, who together produced Shoeshine and The Bicycle Thief-sweeten their pill to the public taste. Yet under the sugar-coating of a story of young love, there is still strong medicine...