Word: money
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Dates: during 1950-1959
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Indeed, holding down Twenty One's budget was as vital as pushing up its rating. Twenty One's sponsor, Geritol-making Pharmaceuticals, Inc., limited its prize money to $520,000 a year. The producers, Dan Enright and M.C. Jack Barry, 41, were to cover anything over that limit...
...such an atmosphere, fixing was epidemic. On CBS, testified a network spokesman, Dotto went crooked. So did For Love or Money (whose "dancing decimal machine" was rigged to chisel down the contestants' possible winnings). After a contestant reported he had been fed an answer, CBS even began to investigate The $64,000 Challenge (which was owned by a packaging firm controlled by CBS-TV President Lou Cowan). The network chucked all three shows between August 1958 and last January. But it has continued to ride with Name That Tune, though it publicly admits that some contestants are asked...
Berenson's kind of sacrifice required a lot of money. It meant extensive travel to look at art: it meant building an art library of close to 50,000 volumes together with a now priceless art collection. It required many servants, researchers, a Tuscan villa with a vast formal garden in which to "taste the air." Hearing that he had his watch warmed to body temperature by the butler every morning before he strapped it on his wrist, impatient folk inclined to dismiss Berenson as a lucky hedonist. But he was really an ascetic in reverse who worked untiringly...
...great that $11 billion in orders poured in last week. "There was such a crowd on the floor," said the vice president of a New York mutual savings bank, "that for a moment I thought there was a run on the bank." All over the U.S., investors pulled their money out of their institutionalized socks to buy the four-year, ten-month issue, which finance officials have gleefully dubbed the "magic fives."* The New York Federal Reserve Bank reported that savings deposits in local commercial banks fell by $45 million following the Treasury's announcement-an unusually large...
...success of Treasury Secretary Anderson's magic fives caused many private money authorities to think that the worst pinch in the money market may be over and rates may level off. While Anderson will be competing with the heavy seasonal demand by business for funds to finance the building of Christmas inventories, the fact that the issue was so heavily oversubscribed suggests that the 5% note was anything but a one-shot wonder...