Word: money
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Dates: during 1960-1969
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...compact action, nothing quite compares with quarter-horse racing. A horse that covers 350 yds. in 18 sec. is likely to win, while a horse that finishes only one second later can be dead last. And big money rides on every split second. Pari-mutuel betting is now permitted in 13 states, and last year's total handle was $78,328,686. In that same period, purse money increased from $1,752,256 to $6,984,558. Dollar for distance, it is the richest racing in the world...
Whup 'em or Weep. Most of that money was gouged from the hard-baked Western soil in which the sport has its roots. A cross between the pioneer plow horse and the Mexican mustang, the quarter horse was bred for the short bursts of speed needed to herd cattle. To fill the lonesome hours, cowpokes began match-racing for payday stakes and, as one oldtimer put it, "if you couldn't whup the guy you beat, you didn't get your money." Before long, horsemen were organizing races at state and county fairs across the West. Whole...
...Futurity at Ruidoso Downs, N. Mex. Come Labor Day, some 10,000 bona fide and drugstore cowboys-along with doctors, lawyers and oil-rich Indian chiefs-will turn out to see the tenth running of the 400-yard event billed as the "World's Richest Horse Race." Prize money for this year's Futurity is $615,000, nearly four times the size of the purse offered at the Kentucky Derby...
...patients a day a heavy load. "When you see 40," says Smith, "you obviously can't dispense the kind of medical care that you'd like to. To make things worse, white doctors dump Negro patients on black doctors-especially if they haven't any money, and most of them haven...
...best known jock, was forced out shortly after Drake's firm moved in at WOR-FM in Manhattan. Murray, noting his "plastic-voiced" successors and their less adventurous choice of records, predicted disaster for Drake. But in the eleven months since, Drake has doubled the ratings and put money-losing WOR-FM in the black...